In an effort to make the perception of the team younger and hipper, the Blue Jays unveiled their fourth logo in the franchise’s 27-year history. The new look for the 2004 season adds black and silver trimming to a newly stylized bird while eliminating the red maple leaf backdrop and the word Blue.

This Day In Baseball

On September 2, 2003 — In an effort to make the perception of the team younger and hipper, the Blue Jays unveiled their fourth logo in the franchise’s 27-year history. The new look for the 2004 season adds black and silver trimming to a newly stylized bird while eliminating the red maple leaf backdrop and the word Blue.

 

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Sources:
Baseball Reference September 2
National Pastime
Retro Sheet
Hall of Fame
SABR Games Project
Replay The Game