John Fetzer, president of the major league television committee, announces a $50 million, 3-year deal with NBC to televise the World Series, All-Star Game, and 28 weekly telecasts.

On August 4, 1967 — John Fetzer, president of the major league television committee, announces a $50 million, 3-year deal with NBC to televise the World Series, All-Star Game, and 28 weekly telecasts.

Source:
Baseball Reference August 4
National Pastime
Retro Sheet
Hall of Fame
SABR Games Project
Replay The Game