The first issue of Sports Illustrated is available at the newsstands. The inaugural cover of the innovative new magazine features a Mark Kauffman photo of Braves slugger Eddie Mathews at bat, Giants catcher Wes Westrum behind the plate, and umpire Augie Donatelli calling balls and strikes in Milwaukee County Stadium.

On August 16, 1954 — The first issue of Sports Illustrated is available at the newsstands. The inaugural cover of the innovative new magazine features a Mark Kauffman photo of Braves slugger Eddie Mathews at bat, Giants catcher Wes Westrum behind the plate, and umpire Augie Donatelli calling balls and strikes in Milwaukee County Stadium.

Source:
Baseball Reference August 16
National Pastime
Retro Sheet
Hall of Fame
SABR Games Project
Replay The Game