On August 26, 1996 — With a ten year, $20 million deal, Pro Player, the sports apparel division of Fruit of the Loom, becomes the first sports marketing and products company to have its name used as the moniker for a stadium. The renaming of Joe Robbie Stadium, the home of the Florida Marlins, to Pro Player Stadium sparks controversy as many Miamians believe the name of the benefactor, whose name will be removed, should still be included due to his generosity and efforts to fund the original project.


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Sources:
Baseball Reference August 26
National Pastime August 26
Retro Sheet
Hall of Fame
SABR Games Project
Replay The Game