The few fans watching the Brooklyn Dodgers’ game on WNBT are witnesses to a breakthrough in marketing: for 10 seconds before the first pitch of the game, the screen shows the image of a clock superimposed over a map of the United States. A voice then states “America runs on Bulova time”. It is the first television advertisement ever broadcast in the United States.

ByTom

The few fans watching the Brooklyn Dodgers’ game on WNBT are witnesses to a breakthrough in marketing: for 10 seconds before the first pitch of the game, the screen shows the image of a clock superimposed over a map of the United States. A voice then states “America runs on Bulova time”. It is the first television advertisement ever broadcast in the United States.

Before 52,832 at Yankee Stadium, Joe DiMaggio leads a sweep of the Red Sox, 7 – 2 and 9 – 2. The second game is called after 5 innings. DiMaggio has 2 hits in the first game and one in the second to tie Willie Keeler’s major-league hitting streak of 44 games with the help of a difficult decision by the official scorer. Red Sox third baseman Jim Tabor makes a poor throw, but Joltin’ Joe is given a hit by New York World Telegram’s Dan Daniel. The Yankees have 25 hits in the two games but fail to hit a home run in the first game, ending their streak of 25 consecutive games with at least one dinger. The previous record, set by the Tigers in 1940, was 17 games.

ByTom

Before 52,832 at Yankee Stadium, Joe DiMaggio leads a sweep of the Red Sox, 7 – 2 and 9 – 2. The second game is called after 5 innings. DiMaggio has 2 hits in the first game and one in the second to tie Willie Keeler’s major-league hitting streak of 44 games with the help of a difficult decision by the official scorer. Red Sox third baseman Jim Tabor makes a poor throw, but Joltin’ Joe is given a hit by New York World Telegram’s Dan Daniel. The Yankees have 25 hits in the two games but fail to hit a home run in the first game, ending their streak of 25 consecutive games with at least one dinger. The previous record, set by the Tigers in 1940, was 17 games.