Milwaukee Brewers hosted their first 10-Cent Beer Night
On June 18, 1971, the Milwaukee Brewers hosted their first 10-Cent Beer Night at County Stadium. 27,472 fans showed up for the “shitload of dimes” promotion, which was brewed up as a way to boost lackluster attendance during the team’s second year as the Brewers. Predictably, things went awry. A Milwaukee Journal report from the…