The Mets are fined by Commissioner Bowie Kuhn as the result of disparaging remarks made against the Yankees by Jerry Della Femina, the president of the team’s advertising agency. The high-powered ad man, who is being paid $400,000 to develop a campaign to bolster the sagging attendance at Shea Stadium, made sarcastic comments about cross-town rival players Reggie Jackson and Bucky Dent, and was quoted to say their Bronx ballpark was in an unsafe neighborhood.