bill veeck

Bill Veeck, owner of the Cleveland Indians, hires Marsh Samuel away from the Sox to create a media guide for the Tribe.

On February 25, 1946 — The Chicago White Sox hand out the first media guide to beat writers. Just 17 pages long, it is the creation of Marsh Samuel, according to historian Peggy Beck. The media guide was much more than a roster of players. The project intrigues Bill Veeck, owner of the Cleveland Indians, who hires Samuel away from the Sox to create a guide for the Tribe.

Samuel with stay with Cleveland until 1952, then follow Veeck to Chicago and then later perform the same task for George Steinbrenner for the New York Yankees.

 


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