Bill Veeck Sr’s very popular Ladies’ Day promotion at Wrigley Field reaches new heights when more than 30,000 female fans attend the Cubs’ doubleheader against Cincinnati. An over-capacity crowd packs the small ballpark, with thousands of others, including late-arriving regular paying patrons, who are unable to gain admission into the North Side venue.

On July 6, 1930 — Bill Veeck Sr’s very popular Ladies’ Day promotion at Wrigley Field reaches new heights when more than 30,000 female fans attend the Cubs’ doubleheader against Cincinnati. An over-capacity crowd packs the small ballpark, with thousands of others, including late-arriving regular paying patrons, who are unable to gain admission into the North Side venue.