On April 10, 2006 — During the Devil Rays’ home opener, a snippet of More Cowbell, a skit from Saturday Night Live, originally aired in the spring of 2000, is shown at Tropicana Field. The use of the video clip, suggested by the team’s new principal owner Stuart Sternberg, will inspire the Tampa Bay fans to start the tradition of clanging bells at the ballpark during games.

Source:
National Pastime

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