Expos and Labatt announce the C$100M sponsorship deal

On March 29, 2000 — The Expos and Labatt announce the C$100M sponsorship deal, negotiated two years ago, will go forward as planned. The Brewery has committed to pay C$40M over the next twenty years for the naming rights to Montreal’s proposed downtown ballpark, and approximately another C$60M to be the team’s main sponsor, a role the company has played for the past 15 years.

 

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