On April 13, 1978 — In New York’s Opening Day 4-2 victory over Chicago, Reggie Jackson hits a three-run homer in the first inning, his fourth consecutive round-tripper at Yankee Stadium, after going deep three times in last year’s Fall Classic finale. The game is delayed as the crowd celebrates by showering the field with Reggie! Bars, a chocolate and peanut candy bar with a picture of the slugger swinging a bat, that was given to every fan entering the game.

Source:
National Pastime

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