Milwaukee Brewers TV/Radio play-by-play announcer Bob Uecker is chosen for induction into the broadcasters’ wing of the Hall of Fame as the recipient of the Ford C. Frick Award

On March 14, 2003 — Milwaukee Brewers TV/Radio play-by-play announcer Bob Uecker is chosen for induction into the broadcasters’ wing of the Hall of Fame as the recipient of the Ford C. Frick Award. The 68-year-old former back-up catcher, who joined the Milwaukee broadcast crew in 1971, is best known for the humor he has brought to the game through his starring role in the cult movie Major League and the beer commercial in which the phrase Must be in the front row! has become a familiar cry in ballparks around the country.

‘Must be in the front row! “- BOB UECKER, a quip from beer commercials which has a become a famous cry in ballparks around the country.

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