On July 31, 2014 — On Facebook, 29 year-old Pete Frates, the former Boston College baseball captain living with ALS, challenges The Howard Stern Show and a number of his friends to participate in the ‘Ice Bucket Challenge.’ The post will become one of the catalysts that spark a viral call to action that will be taken up by celebrities, including Matt Lauder, Ethel Kennedy, Martha Stewart, and former Red Sox captain Jason Varitek, to raise funds and awareness for Amyotrophic lateral sclerosis, often referred to as Lou Gehrig’s Disease.
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