Wheaties breakfast cereals unveil three new Jackie Robinson boxes

On February 11 1997 — General Mills, the makers of Wheaties breakfast cereals, unveil three new Jackie Robinson boxes to be sold in stores nationwide. Robinson will be the first athlete to be honored on all three varieties of Wheaties: Original Wheaties, Honey Frosted Wheaties, and Crispy Wheaties ‘n’ Raisins.

 

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