Wheaties sponsors the first telecast of a baseball game when their ads air during the Ebbets Field contest between the Reds and the Dodgers. The commercial broadcast is available only in New York City, where an estimated 500 people own television sets.

This Day In Baseball

On August 29, 1939 — Wheaties sponsors the first telecast of a baseball game when their ads air during the Ebbets Field contest between the Reds and the Dodgers. The commercial broadcast is available only in New York City, where an estimated 500 people own television sets.

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Sources:
Baseball Reference August 29
National Pastime August 29
Retro Sheet
Hall of Fame
SABR Games Project
Replay The Game