The Yomiuri and Mainichi newspaper chains inaugurate the Nichi-Bei Series, a program of regular visits by American major-league clubs to Japan. The program will be sponsored by the Yomiuri chain alone from 1966.

On July 12, 1953The Yomiuri and Mainichi newspaper chains inaugurate the Nichi-Bei Series, a program of regular visits by American major-league clubs to Japan. The program will be sponsored by the Yomiuri chain alone from 1966.

Source
Baseball Reference July 12

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